Video Production Schedule

Which tools from the semester you would implement in your online marketing strategy?

My goal is to script my blog posts into two minute videos and post them on YouTube. Through the homework assignments I found a link to one of Michael Millers blog posts on Micro Videos (it was like the fog had lifted). I knew at that moment exactly what I had to do to leverage my talents and abilities. The content I’ll be providing with be segmented into four sections

·         Vine- For the 6 seconds video loops (a mobile strategy to capture interest).

·         Instagram- For the 15 second trailers for the to two minute videos (mobile focused).

·         Mix Bit – for the 1-2 minute tablet to the workstation (larger screen viewing)

·         YouTube- In-depth content for the serious researcher looking for detailed information and depth about us.
 1). How much time do you think your business should spend on social media marketing and why?

I don’t think there is a way to accurately quantify the amount of time invested to launch a special project like this one but I can speak to two points.

·         Social Media is a life style, not a punch in punch out work choice. You live a social media life style that naturally draws people together in everything you do which creates the audience.

·         Time invested- Philip De Franco (of Source Federation) stated that it took about 10,000 hours of time invested (for him) to rise through the ranks within YouTube community and become relevant.

2).In your blog, please explain why you chose the tools you did, and how you might implement them and test a sample short term strategy?

Our business is process oriented. There are many layers to what we do and the best way to demonstrate them is through a step by step video progression. Our goal is to simplify the users experience by relating everyday concepts to complex situations. Our short term goals of producing studio quality content has been in the works for a while. My campaign starts after finals and by the first I hope to have our welcome to “Who We Are” polished and promoted from an interview (extemporaneous style) format.

3). Plot out a rough draft plan of the next month of content across the sites you’ve chosen, and how you hope they might grow or sustain your business. Be as detailed as possible, including daily or weekly time requirements to meet the goals.

https://docs.google.com/spreadsheets/d/102XebZ9oxHEP7m8MvDE5H4CDwOuE5GIwhvyQGL4FtvA/edit?usp=sharing

https://docs.google.com/spreadsheets/d/102XebZ9oxHEP7m8MvDE5H4CDwOuE5GIwhvyQGL4FtvA/edit?usp=sharing