Eric Bateman

Friday, September 19, 2014

Week Three- The two websites you use or visit frequently

http://commonsenseflooring.com/

Why are they effective?
 The Common Sense Flooring brochure site is both mobile and desk top friendly. It shows the face (literary) of the company and a gentle (but relevant coastal background). Also, the website has Job site images, (visible) recognizable top material brands and an easy to follow menu.
What specific principles of good design do they include and why?
Some of the classic designs on the site are shown in the “going green” and “gentle blue” colors which are weaved throughout the pages which reflects the brand (long before these colors became popular and then became a cliché).
What makes you come back again?
The content on each page is sufficient enough to answer basic concerns, (which reduces bounce rates) yet still leaves the potential client interested in knowing more (hence the consultation option).
What could be improved?
The site is stagnate. It hasn't been updated in years and one of the manufactures listed is out of business. The basics are there but it needs work. For example, it would ranked higher on Google if it were linked to other sites (which requires code writing and patience). An immediate solution to the problem would be to update the site and include Word Press in the background. By doing so the site could be easily be maintained, updated with new ad-ons and content.

http://loveyourhomeblog.com/
Why are they effective?
It’s organized, concise, and reads like a candid conversation anyone could jump into. The images relate to the subject matter, and the verbiage is kept to around 600 words. Therefore to me, it’s a decent blog.
What specific principles of good design do they include and why?
I like the orange, gray and charcoal black colors in the header. The site is built out to the edges of the page yet the content isn't crowded. It just feels like a fresh, current blog site.
What makes you come back again?
The site is technical enough for professional use, yet understated for non-technical enthusiasts to participate as well.
What could be improved?

The brand is invisible, it has only has 10 posts and it hasn't found its grove yet.

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