Week Four- Target Market for Common Sense Flooring, Inc.

Week Four Target Market

We are a flooring company specializing in concrete surface preparation and wood flooring installations. Angie’s List (an online review based membership service) provides the bulk of leads. This is great, but ultimately, we need to drive our own traffic.

My specific target market are home owners who have recently listed their property for sale and are not receiving strong enough offers. We plan to provide “sellers” a basic interior upgrade (paint, flooring, staging etc.) to help increase the sellers opportunities and meet the buyers expected needs when purchasing the home. We would also inadvertently provide a quicker turnaround time for realtors for their commissions (who could eventually refer us to their other listings as well).

1.       The simplest client I can think of resides in track housing.  Most of the time it is easy to identify the values in a track and determine its asking price based upon recent comparable sales. There are usually two reasons why these homes go unsold.

a.       They are financially under water and need to sell high or

b.      The home has been a rental and it has been cosmetically abused.

2.        Most of our clients range between 45-65 years old, married, two children (usually in college), makes over combined 100K per year, educated with a graduate, PHD or MD, mostly Caucasian, Indian or Asian, and researches us and our services well in advance through social media sources (Angie’s List, Yelp, Thumbtack, Google etc.).

3.       Our potential customer can be found online by days listed. What I hope to compile is enough data to design a matrix for determining what is the best time to approach homeowners with a direct mail piece introducing who we are , what we do, and what is in it for them should we do business together. A simple face to face meeting could provide all the details and I could determine if the relationship makes sense to pursue it.