Week 5: Post reach and Post engagement

Define the difference between post reach and post engagement.

In order to analyze statistical data, it is important to first understand what the metrics are. In marketing terms,  metrics is data (numbers) that can help a company understand how much money they have spent in order to generate “X” amount of sales. For example, 10% of our net sales over the last 10 years has gone into advertising (on an average). However, that number has dramatically been reduced due to rechanneling our efforts into building strong social media profiles on various different sites such as Angie’s List, Thumbtack and Houzz.

            a). The term post reach essentially measures the total size of the Facebook  audience that see you , while the term:               

b).Post engagement is when people do something with your content: like, comment, or share your post.

So why is knowing the difference important?

In business, my first mistake came from believing that activity (creditable reach) always meant that results would follow. An analogy to this would be that marketers understand that that their job is to push a company’s (financially stagnant) parked car and bump start it (anyone with a dead battery in their car and a stick shift knows what this effort means).  Post engagement is the measurable activity (the metrics data) that shows you how the Facebook client is responding to the offer (information).

After defining the terms, describe how can a business can use Facebook Insights to better serve their customers?

It’s my hope that these analytic tools are sophisticated enough (in real time) to provide accurate trend data throughout a marketing campaign which could essentially be worked and reworked midstream to provide a better end result.