Week 6: Growing Your Business With Facebook

On my Business Facebook page, I have a list of several "likes" ranging from material suppliers, instruments, associations, and review based social media sites that I follow and do business with. The relationship I have with Gallehers (supplier) lets people know where to see physical samples and make purchases. Angie's List, Thumbtack, and Houzz are review based company's that allow members to post reviews which are accessible to future consumers. Personally for me, the flooring industry is an interesting and rewarding field to enter, but at times challenging to market outside of the big review companies. For example, if you were to land on my Facebook page you would see a beautiful stained maple wood flooring covering a large front entry of a home we installed a few years ago.  Nice, but you can't retire on just one successful project. For us, we are always reaching out, meeting professionals (in our field), and selling our services to those who can refer us. My hope is to market this Facebook site more effectively, and reach a broader audience to attract quality work. In theory, one way to achieve this is to “like” other professional installation companies and comment on their achievements with the hopes that they will comment on my site. Another more certain possibility is to pay for advertising in hopes to attract other local Facebook users into using our services. This is really an expensive proposition just to get my foot in the door, but it may become a necessary if work becomes slow in the market place.