Week 7 Scheduled Posts

I choose the topics concrete preparation, interview, and how to respond to online reviews because they are essential components that accurately describe to a perspective client who we are, what we do, and what is in it for them if they choose to contract with us. 

Concrete preparation and adhesive are two key elements of a successful wood flooring installation. In many cases these are the least explained and misunderstood steps when choosing to have an engineered wood floor glued down over concrete.

The interview with Thumbtack shows who we are and exactly where we are coming from. Most clients who have had workers inside their home for days at a time tend to care more about who these workers are and the tone they will set throughout the duration of the project. For example, our last review on Angie’s List stated not only did Eric and his crew provide great service but they were also a joy to be around (please don’t miss that).

And Speaking about Angie’s List and other review based online companies, It is critical that all reviews be met with a PR response (for either good or bad). Why? Many reputable competitors in our field have been crushed by a misunderstanding that lead to a little overreacting and then to outright war. And guess who loses every time? Yes, you guessed it, the service professional. It literally takes about 8-10 positive reviews to wash away the tears of one that fell short (especially when it’s not your fault).