Week Eight- Let's Get Visual

The visual networks - are they right for you and your brand?

Visual networking has played a large role in our branding. We offer a service that cannot always be described over the phone or properly understood by still images alone.  For example, if I were to try to explain to you (over the phone) how we remove and feather out “ high areas of concrete in your home” with our 150 pound 6 segment metal bond trapezoid shoe grinder that requires 240 volt single phase with a 30 amp breakers”--you might think I’m trying to con you or make you feel mechanically inadequate. And when you bring up the potential dust factor (from this type of work) I would simply state that our machines are coupled to a high velocity two stage vacuums with an aftermarket separator.  Impressive enough? Or, you could watch my two minute video and visually see all the equipment in action which sells itself. Therefore I ask which makes better sense, A or B?

 Compare the 4 most widely used visual platforms.

 Facebook is fairly good for us (time invested)not because it brings in clients but creditability and links. For example, once other  like companies discover us (outside our territory) they can endorse us and our service by providing insight, stories, and like accomplishments from the field. This plays a supportive role to us.

YouTube is absolutely awesome for us because of how it organizes our video content and how it helps drive traffic to our site.

LinkedIn is helpful as another supportive role in social networking by in letting me know professionally how my contacts are doing—such as promotions, awards, and transfers etc.

Instagram will probably become more important to me as a business owner primarily because of their new mobile app and its opportunity for me (to upload video files from a job site and for our clients to view our content).

Which would work the best for your product or service?

YouTube is by far the leader when it comes to me investing time, energy and effort to promoting our brand on the web. My next big step is to begin working Google Plus—Google Doc’s suite, in an effort to connect more broadly with our clients, vendors and sub contractors.