What’s interesting about the bump in Facebook (by just a few
people) can have some amazing results. In the three categories I found in
Insights on my business Facebook page looked like this
Page likes 47 up 17% from
last week.
Post Reach 13 down 13.3% from
last week
Engagement 7 up 75% from
last week
The page likes are pretty straight forward (someone
saw your page), but the post reach is
how effective your page is. My low post reach had me concerned for a minute
until I discovered exactly what it meant. On Facebook there is a system called
EdgeRank. This algorithm sees the fan views and interaction of your page. So in
plain terms, people liked me last week but bounced right off the page before
any interaction could take place. So is that bad? Well, if those visitors came
back and contributed next week the algorithm would improve (so don’t be a
stranger). I also discovered that these numbers are typically very low no
matter what you do.
Engagement is
when there is a dialog between two people on Facebook such as comments,
pictures etc. This is ideal from the algorithms perspective but not always practical
a business owner.
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