Week 13 The Smart Mobile Move

There are many social media choices a small business can choose to build their brand, but probably the smartest mobile move is to build out your mobile website on the internet. Google Mobile Analytic s is an important app to track the traffic that lands on your page. So the big question is what does this data mean to me? The app has a variety of advanced traffic tools to analyze where the sources of internet traffic is coming from, but the 5 basic key points are as follows:

·         Organic (browser key words)

·         Email (Constant Contact)

·         Referral (links from blog sites)

·         CPC (paid advertising)

·         Direct (www. URL)

This data can be broken down into a chart to see just how effective your key words are in drawing relevant traffic to your web site. Think of it as the storyboard of your business (content) as seen through the rear view mirror of your marketing journey. The end goal provides statistical data and ideas for future campaigns and subtle key word improvements. But does it have to stop there? Absolutely not, in fact once you have gone live with your mobile friendly website you can take the key words that are searched and develop this content into a conversation:

·         Social media (amplifies reach, which signals search engines)

·         Content (searches & locates quality blog content)

·         Links (creditability from other professionals)

In the online article by Jason Demers, he talks about how powerful these bullet points are and in his opinion—absolutely necessary. A flow of quality content helps maintain relevance in the in the market place today. Relying on static SEO work alone is just not enough for search engines to rank you well, you need a strategy—you need to start thinking dynamically. It’s time to start building relationships.